PkVacancy Pakistan Job Site 
GE works on things that matter. The best people and the best technologies taking on the toughest challenges. Finding solutions in energy, health and home, transportation and Finance. Building, powering, moving and curing the world. Not just imagining. Doing. GE works. For more information, visit the company’s website at www.ge.com
Purpose:
This position is responsible for developing and executing the integrated marketing plan for Pakistan & Saudi Arabia to drive growth.This includes developing deep qualitative & quantitative insights about the needs and growth potential of the markets, leveraging product portfolio offerings & formulating go-to-market strategies to achieve business goals. You will work with MENAT CMO,Country CEO,Global Marketing teams,CDMscountry commercial teams,P&L leaders and Sales teams.
Essential Responsibilities:
- Develop and execute Marketing Plans and Growth Framework for the countries across various businesses for strategic market development & incremental growth
- Collect and analyze market intelligence regularly to identify industry trends, competitive dynamics and customer requirements. Formulate related strategic recommendations for the regional leadership team to support business growth and profitability.
- Identify and evaluate new sales leads for CDMs and Sales Managers through analytical market research; track deal execution progress for maximum revenue contribution.
- Conduct quantitative analyses to determine market size and share for various GE businesses; update and maintain data regularly
- Conduct “Voice of the Customer (VoC)” studies to analyze and document customer needs; put together quantitative key account analyses for detailed customer understanding; support execution of key account management principles in country
- Analyze new market segments to quantify growth potential and deliver incremental growth opportunities; formulate go-to-market strategies to grow orders and market share
- Implement strategic planning / growth playbook processes; coordinate data-based mid-term growth strategies in cooperation with country and region leadership teams
- Adapt / create GE value propositions across multiple businesses, markets or applications
- Coordinate roll-out of Marketing campaigns; design and execute customer events
- Work with the Global Marketing Center of Excellence to implement global marketing initiatives in country
- Partner with P&L Marketing teams to drive the one-GE approach for maximum customer satisfaction
- Support Marketing Communications in the development and execution of country specific communication plans
- Support launch of new products & solutions and design of new business models
- Support MENAT region-wide Marketing initiatives; create and share Marketing best practices to drive Marketing excellence in the region
Qualifications/Requirements:
- Bachelor’s degree from an accredited university in engineering, business, marketing or similar field
- Minimum 10 years of marketing / sales experience
- Solid quantitative, data mining and market research skills. Ability to translate data into strategic recommendations and actions.
- Strong commercial instincts, tireless research, exact attention to detail and innovative spirit.
- Excellent project management skills; demonstrated process orientation and execution focus.
- Exceptional interpersonal and leadership skills and ability to influence across business teams.
- Ability to work on multicultural and geographically dispersed teams in a matrix environment. Highly effective executive-level communication skills (written and verbal).
- Strong executive presence and experience in working with senior management and Sales teams
- Strong track record of working collaboratively to tackle cross-functional business issues.
- Fluency in English. Arabic is a plus.
Additional Eligibility Qualifications:
Desired Characteristics:
- MBA or master’s degree in business, marketing or related field
- Experience in energy or oil & gas sectors, in a commercial scope
- Understanding of customers and drivers that impact customer behavior; customer facing experience
- Experience in large, complex, technology-oriented companies
- Proven track record of delivering on business goals. Demonstrated ability to manage conflicting priorities in a fast paced environment.
