Brand Manager – Novartis Karachi

Job Description:

Position Title     Brand Manager

Work Location     Karachi

Business Unit     Over The Counter

Company/Legal Entity     Pakistan Novartis Pharma (Pakistan) Limited, Karachi
Functional Area     Marketing
Job Type     Full Time

Job ID     154399BR
Employment Type     Regular

Job Purpose

To manage and execute the marketing mix of the assigned brand with the aim to set its long term strategic direction and growth.

Major Accountabilities

• Managing the Profit & Loss (Topline Growth, Bottom Line Growth, Gross Margin) of and developing sales forecast of the brand
• Developing and executing strategic brand plans focusing on short term and long term objectives
• Practical experience of managing and launching brand extensions in existing category or new brands in new categories
• Developing and executing trade and consumer promotions to generate demand
• Developing and managing marketing expenditure of the brand
• Ability to work collaboratively with the advertising agency to achieve the desired results within time
• Ability and potential to conduct brand forums involving cross functional teams from sales, production operation and finance
• Comprehensive understanding/practical experience of managing brands, including:
o developing consumer insight – product and communication insight
o developing Brand Keys (using the insights) to set the strategic direction of the brand
o managing and executing the marketing mix

Minimum requirements

Min 2-3 years of brand management experience in pharmaceutical / consumer goods industry.

To Apply:

Apply online at:

https://sjobs.brassring.com/TGWEbHost/jobdetails.aspx?jobId=2324970&PartnerId=13617&SiteId=5260&codes=IND